Emails and Electronic Newsletters

Emails are an effective tool to:

• Communicate to a targeted audience whose members have given permission to receive information
• Drive traffic to your website
• Solicit input from your audience
• Build loyalty with your audience by keeping it informed.

Template

All NREL email newsletters must be in the approved, responsive newsletter template. See the example templates, including co-branded emails and banner options.

Email Software

Contact Kelly Jones for questions about email and list management tools available for use.

Best Practices

Follow these best practices for emails sent to a subscription list.

• Enable users to easily subscribe and unsubscribe from your list and update their preferences. Make clear the purpose and frequency of the emails or electronic newsletters.
  
  
• "From" field – List NREL and the organization or newsletter name. Use the same "From" text consistently from issue to issue. Example: NREL Energy Analysis
  
  
• "Subject" line – Entice subscribers to open the email with brief story headlines. Each subject line should be unique from issue to issue. Example subject line: Small Business Vouchers, PVWatts Upgrade, New Fellows Named
  
  
• Drive traffic to NREL.gov with emails or newsletters with regular frequency and concise and compelling excerpts of text.