Brand Standards

NLR's brand standards provide tools, assets, templates, and guidance on how to communicate the laboratory's mission, values, and culture.

Brand Principles

We want to project one cohesive brand—a network of researchers, support staff, entrepreneurs, and partners.

Visual Brand Elements

See our visual brand elements for guidance on conveying the NLR brand through appropriate use of its logo, photographs, typographic hierarchy, and color palette.

Brand Protection

NLR and its parent organization, the Alliance for Energy Innovation LLC, have trademarked various words and identifiers to protect and promote the NLR brand. See a list of all Alliance and NREL trademarks.