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NREL.gov web standards ensure a positive user experience and consistency across the NREL.gov website. Become familiar with the guidance provided here and follow web content and usability best practices.

The visual design of the NREL website reflects the brand attributes of the lab—unbiased, scientific, authentic, trustworthy, and authoritative. Flat, clean design, square corners, a focus on professional photography, intuitive interface, contrasting color palette, and clean typography support NREL's brand at each level of NREL.gov.