ADOPT: Automotive Deployment Options Projection Tool
NREL's Automotive Deployment Options Projection Tool (ADOPT) is a vehicle consumer choice and stock model for light- and heavy-duty vehicles.
ADOPT estimates the impact of vehicle technology improvements on U.S. vehicle sales and energy use. It provides consumer choice estimates based on questions such as:
- How much impact do lower battery prices have on electric vehicle sales?
- How quickly would the market adopt a co-optimized engine/fuel combination that achieves a 10% efficiency improvement?
- How do fuel prices impact the electric vehicle/plug-in hybrid electric vehicle sales mix?
- How does vehicle lightweighting impact powertrain sales?
Approach
Starting with the majority of existing vehicle makes, models, and trims to fully represent the market, ADOPT applies numerous inputs—such as technology improvements and fuel prices—over time. ADOPT then estimates sales based on the variable weighted value of key attributes, including vehicle price, fuel cost per mile, acceleration, size, and range. ADOPT also considers passenger-vehicle consumer income level and commercial-vehicle annual mileage as well as regulations and standards that influence sales and average fuel economy.
ADOPT incorporates the Future Automotive Systems Technology Simulator to apply specified technology improvements to vehicles over time, and to create new model options by combining high-selling powertrains and vehicle platforms and introducing new vehicle technologies.
NREL has extensively validated the tool and its consumer preference trade-offs to ensure confidence in the results.
Download ADOPT
The Light-Duty Automotive Deployment Options Projection Tool is available for download as an executable file and requires Microsoft Windows and Excel.
Latest version ADOPT 2019C first available online in January 2020
Future Vehicle Attribute Scenarios
This Excel workbook provide information about aggregated light-duty vehicle attributes derived from ADOPT simulations, including detailed assumptions for two scenarios, interactive plots showing vehicle attributes over time for each scenario, and the underlying data. Data are also available as flat CSV files.
The Transportation Technology Total Cost of Ownership webpage features corresponding future medium- and heavy-duty vehicle attribute scenarios optimized for total cost of ownership.
Publications
View publications that provide examples of how ADOPT can be used to estimate technology improvement impacts on sales and energy use.
How To Cite ADOPT
If you use ADOPT for work described in a publication, please notify [email protected] and include this citation in your publication:
Brooker, A., Gonder, J., Lopp, S., and Ward, J., "ADOPT: A Historically Validated Light Duty Vehicle Consumer Choice Model," SAE Technical Paper 2015-01-0974, 2015, doi:10.4271/2015-01-0974.
More Information
For more information about ADOPT, refer to these technical papers:
HD ADOPT: Heavy-Duty Vehicle Choice Model Documentation, NREL Technical Report (2025)
ADOPT: A Historically Validated Light-Duty Vehicle Consumer Choice Model, SAE World Congress (2015)
Contact
Although NREL does not provide technical support for ADOPT, we welcome your feedback on the tool. Please email your feedback or report any problems to [email protected].
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Last Updated Nov. 17, 2025