Alliance for Sustainable Energy, the Alliance
The Alliance for Sustainable Energy LLC, equally owned and governed by Midwest Research Institute and Battelle, is the manager and operator of NREL (effective Oct. 1, 2008).
The appropriate term on second and subsequent references is "Alliance" as opposed to the acronym "ASE." Because many companies and groups have ASE as their acronym, this usage will help distinguish the Alliance. Also, because it is used as a proper second reference and not a generic term, the Alliance will remain capitalized for that usage.