Colors and Typography
NREL's approved typefaces (aka typography) and color palette are strong components of the laboratory's identity that ensure its communications materials provide a consistent look and feel.
Colors
NREL's color palette:
- Supports the broad spectrum of NREL's technologies
- Features signature and secondary palettes that complement the blue in NREL's logo
- May be used in graphics, text (including headers and subheads), pull quotes, and other accent text.
| Palette | Color | PMS | CMYK | RGB | Hexadecimal | |
|---|---|---|---|---|---|---|
| Primary | Blue | 3005c | 100C 31M 0Y 0K | 0 123 189 | #0079C2 | |
| Secondary | Blue | 2995c | 90C 11M 0Y 0K | 0 164 228 | #00A4E4 | |
| Yellow | 138c | 0C 42M 100Y 1K | 246 160 26 | #F7A11A | ||
| 123c | 0C 24M 94Y 0K | 255 196 37 | #FFC423 | |||
| Green | 370c | 56C 0M 100Y 27K | 94 151 50 | #5D9732 | ||
| 376c | 50C 0M 100Y 0K | 141 198 63 | #8CC63F | |||
| Gray | 431c | 11C 1M 0Y 64K | 106 115 123 | #5E6A71 | ||
| 428c | 2C 0M 0Y 18K | 207 212 216 | #D1D5D8 | |||
| Tertiary* | Red | 181c | 0C 74M 100Y 47K | 147 60 6 | #933C06 | |
| 180c | 0C 79M 100Y 11K | 217 83 30 | #D9531E | |||
*Can only be used in tertiary elements such as charts, graphs, chapter headings, etc.
Typography
NREL uses a widely available typeface set that is easy to incorporate into print and electronic media. These preferred typefaces or acceptable substitutions should be used in all NREL materials:
- Myriad
- Times New Roman
- Arial
- Calibri
- Roboto.
When our communication materials are in print or a large format—such as posters, banners, or exhibits—Myriad is the preferred typeface. It comes in several styles and weights, which provide various options for body text, titles, and headlines.
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