Mobility Behavioral Science, Technology, and Policy Research
NREL takes a cross-disciplinary approach to exploring the collaborative actions that engineers, planners, social scientists, and others can take to harness the transformational potential of innovations while avoiding possible pitfalls.
NREL is unique in the national laboratory complex in its examination of the interactions among people, policy, and technology as well as its use of behavioral science methodology to analyze the social, cultural, and political dimensions of energy innovations.
This body of research helps pinpoint why it is hard for decision makers to translate commitments into effective actions. Decarbonization efforts that neglect the social, behavioral, cultural, and political barriers to technology adoption—ranging from financial roadblocks to cultural values—are less inclusive and less likely to succeed.