Transportation-Related Consumer Preference Data

Consumer preference data related to alternative fuel and advanced vehicle technologies assists in the research needed for the development and implementation of these technologies.
NREL collects, analyzes, and reports on consumer preference data related to alternative fuel and advanced vehicles and their effects on energy usage in transportation. The findings are made available here to support the understanding of barriers to, and opportunities for, these technologies.
Publications
The following presentations and reports provide more information about NREL's consumer preference data analysis.
Presentations
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Consumer Views: Importance of Fuel Economy. M. Singer. (2017)
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Consumer Views: Fuel Economy, Plug-in Electric Vehicle Battery Range, and Willingness to Pay for Vehicle Technology. M. Singer. (2017)
Reports
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Plug-In Electric Vehicle Showcases: Consumer Experience and Acceptance. M. Singer (2020)
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Energy Implications of Current Travel and the Adoption of Automated Vehicles. K. Fleming and M. Singer (2019)
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The Barriers to Acceptance of Plug-in Electric Vehicles: 2017 Update (Third Edition). M. Singer. (2017)
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Consumer Views on Plug-in Electric Vehicles—National Benchmark Report (Second Edition). M. Singer. (2016)
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Consumer Views on Plug-in Electric Vehicles—National Benchmark Report. M. Singer. (2016)
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Consumer Views on Transportation and Advanced Vehicle Technologies. M. Singer. (2015)
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Consumer Views on Transportation and Energy (Third Edition). M. Kubik. (2006)
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Consumer Views on Transportation and Energy (Second Edition). M. Kubik. (2005)
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Consumer Views on Transportation and Energy. E. Steiner. (2003)
Other Resources
With the support of the Department of Energy's Vehicle Technology Office, NREL collaborates with Oak Ridge National Laboratory (ORNL) and Argonne National Laboratory (ANL) to provide data related to energy usage in the transportation sector. The following resources are available from ORNL and ANL: