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News Release: Helping Cleantech Start-ups with Employee Compensation

October 17, 2011

The Colorado Center for Renewable Energy Economic Development (CREED) at U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) invites cleantech entrepreneurs to attend the next event in its Entrepreneur Series.

The Oct. 20 class, “How do you pay your CEO,” will help cleantech entrepreneurs determine how to compensate a team, particularly when the company is short on cash. To help startups with this difficult issue, Greg Gunn, senior tax manager at Deloitte, will discuss:

  • Key elements of an effective cleantech compensation strategy.
  • Aligning compensation with overall business success — common problems and considerations — including how much to pay yourself.
  • How to evaluate your compensation strategy's effectiveness.

“When cash is lean, cleantech entrepreneurs have to be very judicious about their philosophy when it comes to sharing both financial information and rewards,” NREL Manager for the Innovation and Entrepreneurship Center Richard Adams said. “The last thing they want to do is to have no resources to pay key people, do something that has a negative tax implication, or make an uniformed decision that impacts cash flow.”

CREED’s Entrepreneur Series provides support for companies trying to get off the ground. The Entrepreneur Series builds a community among cleantech participants so they can draw on one another for expertise, support and networks.

CREED is a collaborative partnership between the NREL and the State of Colorado to expand clean tech entrepreneurship in Colorado. It is designed to bring together stakeholders and service providers that support the creation and growth of startup cleantech companies, contributing to economic development in Colorado.

What: CREED Entrepreneur Series – How do you pay your CEO

When: Class – October 20, from 2:30 - 5 p.m., with networking from 5-6 p.m.

Where: Deloitte
555 17th Street, Suite 3600
Denver, CO 80202

Fee: $25 per person

Registration: Call the Colorado Cleantech Industry Association (CCIA) at 303-623-2690 or online at

NREL is the U.S. Department of Energy's primary national laboratory for renewable energy and energy efficiency research and development. NREL is operated for DOE by the Alliance for Sustainable Energy, LLC.


Visit NREL online at

—Heather Lammers