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Introduction to Using Community-Wide Behavior Change Programs to Increase Energy Efficiency

July 28, 2011

The U.S. Department of Energy (DOE) Technical Assistance Program (TAP) presented a webcast titled Introduction to Using Community-Wide Behavior Change Programs to Increase Energy Efficiency on July 28, 2011. This webcast discussed implementing programs that change energy use by providing people with information about how they use energy in their homes.

The webcast also presented findings on feedback programs across the country, including:

  • Different types of feedback programs
  • Potential impacts on total energy use, by program type
  • Contextual factors to consider when developing a feedback program
  • Recommendations on developing an effective feedback program


This webinar featured two presentations:


Listen to the recorded webcast. Download Windows Media Player or iTunes. Read the transcript from the webcast.

About the Presenters

  • Karen Ehrhardt-Martinez, PhD, is the director of the Climate, Mind, and Behavior Program at the Garrison Institute, and is also a senior research associate with the Renewable and Sustainable Energy Institute at the University of Colorado. In addition, she has nearly 20 years of experience in applied and academic research, with a focus on the social and behavioral dimensions of energy and climate change.
  • Margaret Crawford is a senior marketing and communications specialist with more than 19 years of utility experience. She currently oversees marketing for Gainseville Regional Utilities (GRU) Residential and Business Energy Efficiency Programs in their goal of reducing overall kilowatt hours. In addition to working with contractors, University of Florida researchers, retailers, and schools, she also led GRU's successful Home Depot buy-down program.
  • Barry Fischer is a member of OPOWER's Engagement Management Team, where he works with utility companies to help their customers save energy. In this position, he helps design and implement home energy reporting programs across the eastern United States.