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Barry Friedman

Photo of Barry Friedman

Barry Friedman is a member of the Market and Policy Impact Analysis Group in the Strategic Energy Analysis Center.

Senior Energy Analyst II
On staff since March 2008
Phone number: 303-384-7427
E-mail: barry.friedman@nrel.gov

Analysis expertise

  • Market analysis
  • Policy analysis
  • Strategic market intelligence

Primary research interests

  • Renewable energy and carbon markets
  • Renewable energy policy
  • Green power marketing strategies and tactics
  • U.S.-Israeli RD3 collaboration for renewable energy and energy efficiency

Education and background training

  • J.D., Fordham University School of Law, 1987
  • B.A. in theater, State University of New York at Binghamton, 1984

Prior work experience

  • Director of Resource Development, Renewable Choice Energy, Boulder, CO (2007-2008)
  • Research Manager/Consultant, McGraw-Hill Companies/Platts/E Source, Boulder, CO (1998-2007)
  • Attorney-Mediator/Facilitator/Consultant, Private Consultancy, Boulder/Denver area (1995-2001)
  • Marketing Director, Ann Wigmore Institute, Aguada, Puerto Rico (1994-1995)

Other affiliations

  • Bar Admissions:
    • Colorado (1997)
    • United States District Court, Southern District of New York (1992)
    • New York (1988)
  • Mankind Project - New Warrior Leadership Training
  • Boulder Community Mediation Services
  • Victims and Offenders Reconciliation Program of Boulder

Selected publications

Friedman, B. 2006. "The Bionic Green Pricing Program: We Can Rebuild It (and It Won't Cost $6 Million)." E Source. December.

Friedman, B. 2006. "Trends in Marketing Renewable Energy: 2006 Benchmarking Study." E Source. June.

Friedman, B. 2006. "The Unsung Bill Insert: What Can Green Pricing Programs Expect from This Stalwart?." E Source. February.

Friedman, B. 2005. "Inbound Telemarketing for Green Pricing Programs: How SMUD Energized Its Call Center Reps to Think Green." E Source. August.

Friedman, B. 2005. "Dear Customer: Using a Simple Letter to Generate Green Signups." E Source. July.

Friedman, B. 2004. "Making Renewable Energy Print Materials Work: The Customers and Experts Speak." E Source. December.

Friedman, B. 2002. "Market Research Survey II: Finding Green Energy Buyers." E Source. July.

Full list of Barry Friedman publications (NREL)

Personal interests/hobbies

Yoga teacher, professional actor, improv player, and voiceover artist.